FLUX launched in 2010 as a brainchild of Professor David Sanderson whilst the brochure content launching the designers collection in 2012 describes the Story of FLUX Stoke on Trent can be read below:
Let's talk about FLUX
Innovative and unique designs are what makes FLUX. Right here in Stoke-on-Trent, the traditional heartland of fine bone china since the 18th century, we are driving a veritable renaissance of design, craftmanship and quality manufacturing.
flux was established in 2010 by Staffordshire University. Combining a proud tradition with cutting edge design, craftmanship and quality manufacturing, a collection of talented designers have come together to position the flux brand at the forefront of the ceramics industry. With its distinction, eclectic designs, flux exudes a quintessential Englishness which is synonymous with Staffordshire.
MADE in STOKE ON TRENT
The MA Ceramic Design course at Staffordshire University is recognised as one of the leading postgraduate programmes in ceramics abd has provided the genesis for the unique and evolving flux collection.
Recently awarded winner of the Ceramic category for the prestigious HOMES and GARDENS Designer Awards 2012, we are now moving into the next exciting stage in developing flux even further with new design talent and technologies.
FLUX RE-IGNITING RE-GENERATING RE-JUVENATING
flux is re-invigorating the highest level of craftsmanship in the home of English fine bone china, the famous "Potteries" in Stoke-on-Trent. Building on centuries of finely tuned skills, an inbuilt striving for excellence in all we do, setting new standards for innovation, creating exquisite ceramics to last a lifetime.
flux is a new pioneer in the global market place, bringing it all back home to re-create a world class industry, reaching out to new discerning buyers across the globe.
MEET THE DESIGNERS
Every design in the flux collection is the unique to the designer who created it. Versatility is at the heart of the collection, designed by selected graduates of the University's internationally recognised award. Drawn from across the globe, our designers develop their own perspective and personality through the prism of the flux brand, inspired by centuries of fine bone china tradition in Stoke. The range entices consumers to curate their own collections using the variety of designs available. Widely acclaimed by both consumers and critics, flux is re-invigorating the core values of traditional craftmanship combining classic styles from ceramics industry heritage with ground breaking designs.
Geometrix - Sarah Callard
Solas - Anthony Horrigan
Rosette - Denise Moloney
Type Matters - Jim Williams
Willow Blues - Jenna Stanton
Novella and Bendot - Marcus Steel
Zoo and Archibex - Rebecca Hogg
Tropical - Neusa Basso
Spiro - Harry Davis
Creative Director : Professor David Sanderson
David graduated with a first class degree from North Staffordshire Polytechnic in 1979. After six years in design practice he returned to education as a lecturer. In 1987 he became a full time lecturer at Staffordshire Polytechnic.
Since 1990his primary role has been as Course Leader for the MA Ceramic Design course. David became a Principal Lecturer in 1994 and was awarded the title of Professor of Ceramic Design in 2008 for his extensive work with the ceramics industry both globally and in the UK.
He was highly commended for the Prince Philip Designer of the year award 1992 - and continuing with the royalty theme he was commissioned by the British Ceramic Confederation to design the Queen's gift to commemorate her Golden Jubilee in 2002 on behalf of the British ceramic industry.
The MA programme now enjoys an international reputation for the work and achievements of its students. David is the brainchild behind the flux project and in 2012 he was awarded the prestigious Homes and Gardens Designer of the Year Award.
flux cobalt our contemporary classic in-glaze blue, inspired by the rich tradition of Staffordshire bone china. An eclectic collection of patterns which can be informally mixed and matched.
flux gold, quintessentially English, hand printed and gilded gold. Products that are beautiful and collectable, luxurious exclusive tableware for evolving modern dining.
flux platinum, aspirational and sophisticated. A contemporary twist of cool modernity.
Recommendations for the care and use of flux Stoke-on-Trent fine bone china:
Although all our pieces can withstand occasional washing in a dishwasher, utilising eco-friendly (phosphate free) detergents we recommend that you wash our gilded pieces by hand to preserve the intricacy and shine of the gold and platinum designs.
Pieces gilded in gold and platinum cannot by used in a microwave.